AI should scale judgment, not replace it. These are the marketing systems I've built on Claude Code to do that — taking the legwork off the thinking, so senior-quality work runs across more brands. Works in progress.
The skills
China Content Engine
Live · iteratingTurns a brand brief into a trend-informed, brand-aligned content plan: scans RedNote, Douyin and Weibo for live angles, drafts platform-native copy, and checks every piece against brand fit and conversion before it ships.
Content scoring & prediction
ExperimentScores a draft against a rubric and predicts how it will perform before it's published — then calibrates the rubric against real results. A feedback loop that gets sharper every cycle.
Strategy & research system
Daily driverA research → plan → produce workflow on Claude Code, with a human gate at each step. It runs my client research and planning — and it built this site.
SEO / GEO / AEO kit
BuildingStructures content and schema so a brand is found in Baidu and in-app search (SEO), surfaced by answer engines (AEO), and cited by generative AI (GEO) — the same playbook behind this site.
Humanizer
LiveStrips the tells of AI writing, so AI-assisted copy reads like a person actually wrote it — not a model.
Deep-research harness
WIPFans out multi-source web research, fact-checks the claims, and returns a cited brief — for fast, defensible market and competitor reads.
What I'm learning from
AI shifts weekly, so staying current is part of the job. The people and channels I follow at the edge of AI and marketing:
- AI × marketing — Marketing AI Institute (Paul Roetzer), Christopher Penn's Almost Timely, Ethan Mollick's One Useful Thing.
- AI search · GEO / AEO — Kevin Indig's Growth Memo, Aleyda Solis's SEOFOMO, Mike King (iPullRank), and SparkToro.
- China — KAWO, Dao Insights, Jing Daily, plus the platform trend reports from RedNote and Douyin.
- Daily pulse — The Rundown AI, The Neuron, and Anthropic's own docs and cookbooks for building skills.
The principle
Every judgment call stays human. These are working tools, not finished products — built to make me a faster, sharper strategist, not to replace the strategy. No confidential client data sits in any of them.